Coherent Navigation is a small organization that works on high precision Global Positioning systems and Apple will be acquiring it to boost its own positioning technology. This acquisition will be another innovative step for Apple as it marks its continued efforts to create better location based services. Another reason for Apple’s push is its goal to weaken current technology dependencies on Google maps.
The current innovation in positioning and mapping services has created a competition in Silicon Valley companies. Other than Apple and Google, Uber has also been investing in positioning and mapping technology.
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